My sister ordered a gift online from ModCloth and when it came in, also included in the package was their most recent advertisement, a typical practice with online clothing retailers. But this one caught my eye – the backside of the ad doubled as cute holiday wrapping paper!
Being in the advertising industry for the past 9 years, I always love a great marketing idea and it’s even better when it’s an eco-friendly idea! What a great use of precious paper and a clever way to encourage consumers to reuse their ads as wrapping paper…which also acts as word-of-mouth promotion when you gift your present to someone else. They even offer 3 ideas for adorable ways to wrap and decorate a gift with this paper.
So clever! #ReduceReuseRecycle