Clever Reusable Holiday Advertisment

My sister ordered a gift online from ModCloth and when it came in, also included in the package was their most recent advertisement, a typical practice with online clothing retailers. But this one caught my eye – the backside of the ad doubled as cute holiday wrapping paper!

Being in the advertising industry for the past 9 years, I always love a great marketing idea and it’s even better when it’s an eco-friendly idea! What a great use of precious paper and a clever way to encourage consumers to reuse their ads as wrapping paper…which also acts as word-of-mouth promotion when you gift your present to someone else. They even offer 3 ideas for adorable ways to wrap and decorate a gift with this paper.

So clever! #ReduceReuseRecycle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s