Being a life-long lover and regular consumer of ice cream, I’ve been eating Ben & Jerry’s ice cream for a few years now, (when my husband isn’t picking out the ice cream) mainly because I love the fact they’ve been using Fair Trade ingredients. I get so excited when I see that little Fair Trade logo on my foods! Now, in a recent press release, Ben & Jerry’s is pledging to go completely GMO-free by the end of 2013. In support of the “GMO Right To Know” labeling movement, they are going to take their current 20% of GMO ingredients and find ways to make that 0% by the year’s end.
“Currently, in the United States and Canada, 80% of Ben & Jerry’s ingredients by volume are sourced non-GMO. We commit to sourcing non-GMO ingredients for all our products everywhere by year-end 2013. In fact all our products made in Europe are already non-GMO.”
I’m just loving this company – when you visit their website, it is so fun, friendly and innovative. And they have an entire section dedicate to Activism and the different ways they are trying to be a better business and better stewards on this planet. What a great example for other food companies who don’t think it’s possible to source in an Eco-conscious, healthy way that benefits the workers and protects our environment. In the midst of all this environment turmoil with big businesses, it’s nice to know that there are companies out there that still care about their consumers.
Next time you are browsing down the ice cream aisle, keep your eyes open for Ben & Jerry’s 🙂