Small Business Saturday

Small Business SaturdayToday is the the 2nd annual “Small Business Saturday”, a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Situated between Black Friday and Cyber Monday – two of the largest shopping days of the entire year – Small Business Saturday is asking millions of people to shop small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge!

According to American Express, a sponsor for this campaign, the awareness has been huge!

  • 1.2 million people joined the movement and helped spread the word by “liking” Small Business Saturday on Facebook. .
  • Nearly 30,000 tweets were sent using the hashtags smallbusinesssaturday and #smallbizsaturday. This includes consumers spreading the word about the national movement and business owners promoting offers they created specifically for the day.
  • 41 elected officials declared November 27, 2010 “Small Business Saturday.” This includes the Governors of Kentucky, New Jersey, New York, Oregon and Utah and the Mayors of Boston, MA; Boulder, CO; Lincoln, NE; New York City; Phoenix, AZ and Topeka, KS. To view a complete map of states and cities that joined the movement, click here.

As quoted on their website, “Small Business Saturday helped create broad awareness of the importance of supporting the independent small businesses that are so vital to our communities,” said Kenneth I. Chenault, chairman and CEO of American Express. Hopefully you have saved some energy & Christmas shopping for today. Put on some holiday music and get out there to support your local small businesses!


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